Michael Santiago
Founder of Exiting.com
Michael Santiago is the founder of Exiting.com and OnlineBusiness.com and a longtime online business operator who's been through real exits. Over the past two decades, he's built, bought, and scaled internet businesses across multiple models and he's experienced the exit process firsthand, including exiting Newswire twice.
That experience shaped the core philosophy behind his writing: deals don't fall apart because the business is "bad," they fall apart because the story is unclear, the numbers are messy, or risk shows up too late.
On Exiting.com, Michael shares practical, no-fluff guidance on what buyers actually want to see, clean financials, clear addbacks, documented operations, and early disclosure so sellers can present a business that's truly buyer-ready and buyers can move forward with confidence.